Assistant F&B Marketing Manager

POSITION SUMMARY

The Assistant F&B Marketing Manager is responsible for developing and executing strategic marketing initiatives for all F&B outlets at JW Marriott Marquis Dubai. Reporting to the F&B Marketing Manager, this role oversees marketing calendars, ensures seamless campaign execution, and drives outlet-specific positioning through tailored annual marketing plans. The position plays a key role in shaping F&B brand strategies, launch concepts, and promotional frameworks that enhance guest engagement and revenue. The role manages social media channels, supports content creation, and coordinates cross-functional stakeholders to deliver impactful, on-brand storytelling across all F&B touchpoints within the property.

CANDIDATE PROFILE    
Experience:
•    3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands 
•    Proven experience in planning and executing integrated marketing campaigns 
•    Hands-on experience managing social media accounts and digital content strategies 
•    Exposure to developing marketing plans, brand strategies, and launch campaigns 
•    Experience working with agencies, creative teams, and cross-functional stakeholders 
•    Prior experience in a supervisory or senior executive marketing role is an advantage
Skills and Knowledge
•    Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies 
•    Advanced understanding of social media platforms, content planning, and performance optimization 
•    Ability to develop structured marketing calendars and annual marketing plans 
•    Strong creative and strategic thinking, with the ability to translate brand vision into execution 
•    Proficiency in Adobe Creative Suite and/or Canva for content development and approvals 
•    Knowledge of campaign reporting, analytics, and KPI tracking to measure performance and ROI 
•    Excellent project management skills with the ability to handle multiple campaigns simultaneously 
•    Strong communication and storytelling skills, with attention to brand tone and consistency 
•    Understanding of luxury hospitality brand standards and guest experience expectations 
•    Ability to collaborate effectively with F&B operations, culinary teams, and marketing leadership
Education or Certification
•    Bachelor’s degree in marketing, Communications, Hospitality Management, or a related discipline 
•    Additional certifications in digital marketing, branding, or social media are a plus

Core work activities 

The following are specific responsibilities and contributions critical to the successful performance of the position:

       Marketing Strategy & Planning

• Develop annual, outlet-specific marketing plans aligned with revenue and brand objectives
• Define F&B brand strategies, positioning, and campaign direction for all outlets
• Identify key commercial opportunities and seasonal activations

Campaign Development & Execution

• Plan, brief, and execute integrated marketing campaigns across F&B outlets
• Manage campaign timelines, deliverables, and stakeholder alignment
• Oversee execution of promotions, launches, and experiential activations

Marketing Calendar Management

• Own and maintain the F&B marketing calendar for the property
• Coordinate all outlet campaigns, offers, events, and partnerships
• Ensure alignment between marketing initiatives and operational readiness

Social Media Management

• Oversee content strategy and day-to-day management of F&B social media channels
• Create, curate, and approve engaging content aligned with brand tone
• Monitor performance and optimize content based on insights and trends

Content Development & Brand Execution

• Collaborate on photo and video shoots, ensuring strong visual storytelling
• Support the creation of campaign assets, menus, and promotional materials
• Ensure consistency across all brand touchpoints and digital platforms

Launch Planning & Brand Activations

• Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives
• Develop go-to-market strategies including teaser, launch, and sustain phases
• Coordinate cross-functional teams to ensure successful execution

Reporting & Performance Analysis

• Track campaign performance and prepare detailed reports with insights and recommendations
• Analyze social media, digital, and campaign KPIs to optimize future initiatives
• Present findings and learnings to the F&B Marketing Manager and leadership

Stakeholder & Agency Coordination

• Work closely with culinary, operations, PR, and external creative agencies
• Manage timelines, approvals, and deliverables across multiple stakeholders
• Support media and influencer collaborations as part of campaign strategies

 

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.