F&B Assistant Marketing manager
The Westin Yokohama**Must have Japanese citizenship or Eligible work in Japan permit holder
POSITION SUMMARY
The role reports to Director of Marketing & Communication, and coordinate with the Food & Beverage department in increasing sales for Restaurants & Bar through building events, promotions and loyalty campaign.
この役割はマーケティングおよびコミュニケーション部門のディレクターに報告し、レストランやバーの売上を増加させるために、イベント、プロモーション、ロイヤルティキャンペーンを通じてF＆B部門と連携します。
CANDIDATE PROFILE
Education and Experience
• High school diploma above
• 2 years minimum experience on marketing in hotel, restaurants or food and beverage related industry preferred.
CORE WORK ACTIVITIES
• Conduct research of restaurant and competitor set to provide feedback to FB executives to shape the unique selling point and success of the restaurants and bars.
• Actively engage into media and influencers to increase exposure for the restaurants and bar.
• Support the FB executives in creating brand events that will strengthen restaurant & bar marketing positioning / reputations.
• Work closely with FB executives and Chefs to align marketing efforts with overall business goals.
• Ensuring up-to-date Menu and Contents on respective channels.
• Explore loyalty partnerships with business partners to increase sales channels.
• Work with marketing team to create brand collaborations with Westin’s products.
• Ensure success for campaigns and promotions execution.
Monitor KPI's, report monthly at each restaurant, and prepare periodic reports summarizing monthly marketing activities.
MANAGEMENT COMPETENCIES
Leadership
Managing Execution
Building Relationships
Generating Talent and Organizational Capability
Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
o Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
o FB concepts and local market - good understanding of the restaurant and bar, and the local market.
o Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
o Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
o Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Same Posting Description for Internal and External Candidates
マリオット・インターナショナルでは雇用機会均等の実現に向けて、多種多様な人材の雇用、従業員を第一に考え受け入れる企業文化の維持に取り組んでいます。当社は、身体障害者や退役軍人など、保護された根拠に基づく差別、あるいは準拠法の適用を受けるあらゆる根拠に基づく差別の撤廃に取り組んでいます。
ウェスティンでは、お客様が旅行中の最も必要な時に、自分自身のコントロールを取り戻し、心身のウェルビーイングを高めることができるように尽力することで、お客様が最高の自分でいられるような環境を提供しています。ホスピタリティ業界において卓越したウェルネスブランドになるというブランドミッションを達成するためには、ブランド独自のプログラムを実現する、情熱的で熱心なアソシエートが必要です。私たちは、アソシエートが職場内外で自分自身のウェルビーイングを維持してくれることを望んでいます。情熱的、活動的で、自分の健康維持に誇りを持っている人、楽観的で、冒険好きな人は、ウェスティンにとって理想的な候補者です。最高の仕事をして、目標を達成し、素晴らしいグローバルチームに参加し、最高の自分になることができる場所で働いてみませんか。