Mgr-MarketingCommunications II

JOB SUMMARY

Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.

• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

• Maintains, updates, and manages all web sites.

• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

• Develops brochure and property collateral materials.

• Participates in all property imaging work (e.g., signage).

• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

• Ensures consistent marketing message is communicated in all advertising and collateral efforts.

• Manages marketing budget throughout year.

• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.

• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.

• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.

• Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates new marketing opportunities for the property.

• Ensures property is represented on all quality internet sites that have the potential of providing business.

• Works closely with respective Convention Bureaus and Chambers of Tourism.

• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

• Develops strategic marketing plan for property, includes group, leisure and local efforts.

• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.

• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.

• Works with media buyer to plan and execute advertising.

• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.

• Assists property with materials, tracking/analysis and presentations to owners.

• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).

• Ensures that property is following all corporate marketing guidelines.

• Approves all invoicing through MarrCom office.

 

 
메리어트 인터내셔널의 럭셔리 포트폴리오에 속해 있는 JW 메리어트는 전 세계 관문도시와 특색 있는 리조트에 위치한 100개 이상의 아름다운 호텔로 구성되어 있습니다. JW는 동료를 최우선으로 생각합니다. 직원이 행복하면 고객도 행복하기 때문입니다. JW 메리어트의 직원들은 자신감 넘치고, 혁신적이며, 진실함과 동시에 직관적입니다. 또한, 직원들은 메리어트 호텔 이름을 따온 설립자 J. 윌러드 메리어트(J.Willard Marriott)의 유산을 계승하고 있습니다.JW 메리어트는 다른 호텔과는 차별화된 업무 경험을 제공하고 있기 때문에 커뮤니티의 일원이 되면, 여러분은 다양한 동료 그룹과 진정한 유대감을 느낄 수 있습니다. JW 메리어트는 직원을 위해 교육, 개발, 인식을 위한 기회를 창출하며, 무엇보다도 총체적인 웰빙에 초점을 맞춰 럭셔리한 환경에서 열정을 추구할 수 있는 공간을 마련해 드립니다. 고객을 특별하게 모시는 것은 JW 메리어트가 직원을 케어하는 방식에서 비롯됩니다. 우리는 이를 JW 트리트먼트(JW Treatment™)라 칭합니다. JW 메리어트에 입사하면 메리어트 인터내셔널의 브랜드 포트폴리오에 합류하게 됩니다. 최선을 다해 일하고, 목표를 향해 달리며, 훌륭한 글로벌 팀의 일원으로 최고의 나를 만들고 싶다면 JW 메리어트의 문을 두드리세요.