Moxy Debuts in Japan with “Playhouse” Party
Provocative, confident and cheeky – Marriott International’s bold experiential brand, Moxy Hotels, created the ultimate ‘playhouse’ at the Moxy Tokyo Kinshicho to celebrate the debut of the brand in Japan. Inspired by subcultures of play in Tokyo, the party showcased the costume, gaming and underground music culture that are the iconic lifeblood of the city. Attended by more than 350 guests, the opening party saw the likes of Japanese TV personality Maggy and celebrity DJs Kaori, Yuka Mizuhara and Alissa Ueno.
Situated at the intersection of two cultural currents – steadfast tradition and ever influential trend-setting – Tokyo represents the best of both. Despite perceptions of conformity, Japan is also famous for the influence of its subcultures, mixing punk with petticoats, the dramatic with the demure, action heroes with “kawaii” (cuteness).
“We wanted to celebrate Japan’s outstanding and unique culture with local artists from music, art and fashion to create an unforgettable event– marking Moxy’s debut in Japan with two new hotels in Tokyo and Osaka,” said Toni Stoeckl, Global Brand Leader and Vice President, Marriott International’s Distinctive Select Brands. “Our high-energy lobbies and bars are thoughtfully designed to create social environments, always-on playgrounds for our guests.”
In line with Moxy’s cheeky and spirited attitude, the Moxy Playhouse offered guests different styles of play, from games and art to music and fashion. Each zone explored a different Japanese subculture, inviting guests to Play On.
To read the full article, please visit http://news.marriott.com/2018/02/moxy-debuts-japan-playhouse-party-reliving-japanese-fun-different-cultural-eras/.