A hotel bar with a water-front view on tropical island.

The Ritz-Carlton is excited to launch its latest brand initiative, #RCMemories, to further draw guests into their destinations through unexpected moments and unique programming. What started as a way for guests to organically share memories is now a way for The Ritz-Carlton to help create memories through a collection of distinct experiences. Curated by the Ladies and Gentlemen of The Ritz-Carlton across the brand’s portfolio and inspired by the surrounding locales, #RCMemories connects guests to local culture by featuring a destination’s taste, scent, sight or sound.

“Today’s luxury traveler wants to connect with their destination in an authentic and meaningful way and #RCMemories gives our guests that opportunity,” said Lisa Holladay, Global Brand Officer, The Ritz-Carlton. “Whether it is by doing sunrise yoga in Bali or listening to a local ranger at The Ritz-Carlton, Dove Mountain, we are providing our guests with a deeper understanding of their location through #RCMemories and these one-of-a-kind cultural experiences.”

An homage to the identity and heritage of a destination, #RCMemories offerings are unique to the individual Ritz-Carlton property. Whether it’s an amenity, a cultural ceremony, or an engaging performance, a property’s programming brings a unique element of its location to life. At The Ritz-Carlton, Dove Mountain guests gather around a fire pit and listen to a Dove Mountain Ranger recount local folklore, which is complemented by a Native American flautist. Or, guests can experience the Tree of Life lighting ceremony at The Ritz-Carlton, Bahrain, which signifies life through the illumination of lights, lamps, lanterns and candles. Additionally, guests at The Ritz-Carlton, Grand Cayman can witness the Sunset Ceremony, which takes place every afternoon around 6:30 p.m. at Bar Jack, when the breathtakingly beautiful Grand Cayman sunsets are announced before the sun begins to descend into the deep blue sea. In each instance, #RCMemories is designed to encourage exploration and further the understanding of local cultures through unexpected experiences.

To read the full article, visit http://news.marriott.com/2018/02/ritz-carlton-brings-destinations-life-one-kind-cultural-experiences-evolution-rcmemories/