Striking a Partnership!
Marriott International is proud to announce a multi-year partnership with leading European football club FC Bayern, with Courtyard by Marriott becoming the official hotel partner for Germany’s most popular and successful football club. The partnership will also give the 100M+ members of Marriott’s loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – access to once-in-a-lifetime, football experiences through Marriott Rewards Moments, as well as SPG Moments. The experiences will include exclusive access to Bayern’s domestic and European matches, and VIP match-day hospitality in the Courtyard by Marriott Suite at the Allianz Arena.
The partnership helps bring an unprecedented match-day experience to life through a Courtyard by Marriott lens with a custom-built executive box offering fantastic views of the pitch in the world-renowned Allianz Arena. With modern furnishings inspired by Courtyard’s latest design and a Courtyard bar serving crafted cocktails and elevated menu options, the box gives guests a taste of the look and feel of a stay at a Courtyard hotel.
“Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete,” said John Licence, VP Premium and Select Brands at Marriott International Europe. “Partnering with the most successful club in German football history makes for a winning combination for our guests.”
To read the full article, visit http://news.marriott.com/2018/02/courtyard-marriott-teams-fc-bayern-give-guests-front-row-seat/.