Area Director - Field Marketing

JOB SUMMARY

Provides consultative, strategic oversight of marketing activities across an area for Managed and Franchised hotels. Communicates and supports area marketing plans, provides guidance on best marketing practices and also provides budget recommendations for the MxM hotel categories. The ADM will work closely with the marketing discipline leadership and regional teams to meet market needs for the area. Monitors the overall effectiveness of marketing in the area and will provide guidance to the on property MxM marketing associates to ensure they are delivering and executing marketing plans that meet the business targets while ensuring the appropriate “pull through” of corporate marketing and digital strategies, programs, processes, and initiatives for the benefit of individual hotels in their region. Responsible for expediting resources, templates, tools and general guidance for the marketing implementation for market hotels. Serves point on Owner and Market escalations and challenges related to marketing

CANDIDATE PROFILE 

Education and Experience 

Required

• 4-year degree from an accredited university in Business Administration, marketing or related field required.
• 6 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

Preferred

• Broad marketing & digital leadership experience in multiple environments preferred 

CORE WORK ACTIVITIES 

Lead Marketing Strategy and Implementation for the US/Canada Area Assigned

• Contributes to marketing strategies that will allow the organization to deliver on their value proposition to drive incremental, profitable revenue to individual properties through activating area and global strategies at the hotel level and leveraging cutting edge marketing technologies and trends.
• Monitors the overall effectiveness of the marketing channels and ensure delivery of marketing plans that meet the business targets of the hotels. 
• Inspects MxM hotel marketing plans.
• Aligns priorities to grow leisure, group, and business transient segments. 
• Assists hotels in achieving both short- and long-term group booking pace goals.
• Targets the appropriate source markets for a given geography or hotel segment.
• Oversees integrated, brand-appropriate “pull through” of corporate marketing & digital strategies, programs, processes, and initiatives for the benefit of individual hotels.
• Leverages analytics and monitor dashboards in order to optimize ROI across channels.  Analyzes, reports, and tracks global site performance and e-marketing activities. Reviews ad hoc SWOT requests, as well as proactively identify key needs and opportunities.
• Verifies pull through of new marketing & digital programs/products/services to verify successful, integrated and brand appropriate local implementation. 
• Partners with the PR discipline to leverage major events for the enhancement of the hotel, brand, and portfolio image. 
• Provides guidance to on-property Directors of Sales & Marketing and/or General Managers on marketing and digital initiatives – as applicable.
• Provides marketing expertise to support key hotels, pipeline hotels and new acquisitions. 
• Creates guidelines for budget recommendations based on hotel type and business needs. 
• Serves as brand champion with expert knowledge on the brands’ positioning, business plans and strategic imperatives.

The salary range for this position is $181,700 to $253,300 annually.