Assistant Sales Manager - Event

JOB SUMMARY

The position assists with the soliciting and handling of sales opportunities. Ensures business is turned over properly and in a timely fashion for proper service delivery. Assists in leading all day-to-day activities related to sales with a focus on building long-term, value-based customer relationships that enable achievement of sales objectives. Achieves personal sales goals.

CANDIDATE PROFILE 

Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required

CORE WORK ACTIVITIES

Building Successful Relationships that Generate Sales Opportunities

• Works collaboratively with off-property sales channels to ensure sales efforts are coordinated, complementary and not duplicative.

• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include participating on sales calls, entertainment, FAM trips, trade shows, etc.

• Develops relationships within community to strengthen and expand customer base for sales opportunities.

• Assists with managing and developing relationships with key internal and external stakeholders.

• Provides accurate, complete and effective turnover to Event Management.

Managing Sales Activities

• Participates in sales calls with members of sales team to acquire new business and/or close on business.

• Supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Identifies new business to achieve personal and location revenue goals.

• Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.

• Assists in closing the best opportunities for the location based on market conditions and location needs.

• Gains understanding of the location’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution.

Providing Exceptional Customer Service 

• Supports the company’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.

• Services our customers in order to grow share of the account.

• Executes and supports the company’s customer service standards.

• Provides excellent customer service consistent with the daily service basics of the company.

• Sets a positive example for guest relations.

• Interacts with guests to obtain feedback on product quality and service levels.