Assistant Social Media / Content Creator Manager

JOB SUMMARY

The Assistant Social Media Manager is a key player in shaping W Dubai – The Palm’s vibrant digital presence. Reporting to the Director of Marketing & Communications, this role manages social media strategies and content creation for the hotel and its portfolio of B&F outlets. The ideal candidate is creative, energetic, and results-driven, with a passion for storytelling and an eye for detail. This role is responsible for executing engaging social media campaigns, managing accounts, and driving community engagement, all while ensuring content reflects W Dubai – The Palm’s bold, trend-setting brand identity. The Assistant Social Media Manager collaborates with internal teams and external partners to create innovative, high-quality visuals, videos, and messaging that resonate with audiences and strengthen W Dubai – The Palm’s position as a leading lifestyle destination.

Social Media Strategy and Content Creation • Develop and execute creative social media strategies for W Dubai – The Palm and its B&F outlets, ensuring alignment with business goals and brand identity. • Collaborate with graphic designers and videographers to create visually stunning and engaging content, including posts, stories and reels • Plan and execute comprehensive social media calendars for campaigns, promotions, and activations. • Attend events and activations to capture live content, creating real-time engagement opportunities. Social Media Management • Oversee daily operations of social media accounts, including scheduling, posting, and engaging with audiences across platforms such as Instagram and Facebook • Actively monitor and respond to comments, direct messages, and reviews, maintaining a consistent on-brand tone of voice. • Build relationships with followers and encourage user-generated content to foster a loyal online community. Performance Analysis and Reporting • Track and analyze social media performance metrics, creating detailed reports to measure campaign effectiveness and provide actionable insights. • Use data-driven approaches to optimize future strategies and improve ROI. Competitive Analysis and Industry Trends • Conduct regular benchmarking to analyze competitors’ social media strategies and identify innovative practices. • Stay updated on social media trends, platform updates, and viral content to keep W Dubai – The Palm’s digital presence fresh and relevant. Paid Campaign Management • Plan, execute, and manage paid social media campaigns, ensuring they align with marketing objectives and reach target audiences effectively. • Collaborate with the Director of Marketing & Communications to allocate budgets, set KPIs, and deliver measurable results from paid promotions. Collaboration and Coordination • Partner with in-house teams, including F&B, events, and marketing, to align social media efforts with broader marketing goals. 2 • Liaise with external agencies, photographers, and influencers to enhance content quality and campaign reach. Public Relations and Visual Asset Management • Assist in coordinating PR activities and managing visual assets, including photos and videos, for digital and promotional use.

Social Media Strategy and Content Creation • Develop and execute creative social media strategies for W Dubai – The Palm and its B&F outlets, ensuring alignment with business goals and brand identity. • Collaborate with graphic designers and videographers to create visually stunning and engaging content, including posts, stories and reels • Plan and execute comprehensive social media calendars for campaigns, promotions, and activations. • Attend events and activations to capture live content, creating real-time engagement opportunities.

Social Media Management • Oversee daily operations of social media accounts, including scheduling, posting, and engaging with audiences across platforms such as Instagram and Facebook • Actively monitor and respond to comments, direct messages, and reviews, maintaining a consistent on-brand tone of voice. • Build relationships with followers and encourage user-generated content to foster a loyal online community.

Performance Analysis and Reporting • Track and analyze social media performance metrics, creating detailed reports to measure campaign effectiveness and provide actionable insights. • Use data-driven approaches to optimize future strategies and improve ROI.

Competitive Analysis and Industry Trends • Conduct regular benchmarking to analyze competitors’ social media strategies and identify innovative practices. • Stay updated on social media trends, platform updates, and viral content to keep W Dubai – The Palm’s digital presence fresh and relevant. Paid Campaign Management • Plan, execute, and manage paid social media campaigns, ensuring they align with marketing objectives and reach target audiences effectively. • Collaborate with the Director of Marketing & Communications to allocate budgets, set KPIs, and deliver measurable results from paid promotions. Collaboration and Coordination • Partner with in-house teams, including F&B, events, and marketing, to align social media efforts with broader marketing goals. 2 • Liaise with external agencies, photographers, and influencers to enhance content quality and campaign reach.

Public Relations and Visual Asset Management • Assist in coordinating PR activities and managing visual assets, including photos and videos, for digital and promotional use. • Oversee the organization of brand-aligned photo shoots for B&F and lifestyle promotions.

4. QUALITIES AND SKILLS • Creative, outgoing, and confident personality with a passion for social media and storytelling. • Strong writing and editing skills, with the ability to craft captivating captions and content. • A keen eye for aesthetics and design, with experience in creating thumb-stopping visuals and videos. • Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment. • Proficient in social media tools (e.g., Meta, Hootsuite) and analytics platforms. • Collaborative and proactive, with excellent communication skills and a team-oriented mindset.

5. MANAGEMENT COMPETENCIES Leadership • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed. Building Relationships • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. • Basic Competencies - Fundamental competencies required for accomplishing basic work activities. o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. 3 o Reading Comprehension – Understands written sentences and paragraphs in work related documents.

CANDIDATE PROFILE 

Education and Experience

Required: Bachelor's degree in marketing, Communications, Digital Media, or a related field. Minimum 2 years’ experience in social media management, content creation, or digital marketing, preferably in hospitality or B&F industries. Preferred: Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite). Knowledge of the Dubai B&F scene and trends. Experience managing paid social media campaigns and analyzing performance metrics.

CORE WORK ACTIVITIES