Brand & Marketing Executive

W Florence

Marketing & Communications Executive Job Description

W Hotels doesn’t recruit; we cast Talent and bring them to the stage. W Florence, located at Piazza dell'Unità Italiana, is seeking a Marketing and Communications Executive. Are you ready to join us in creating unforgettable connections, inspiring our guests, and shaping an extraordinary scene in the heart of Tuscany?

POSITION SUMMARY

We are seeking a dynamic and innovative Marketing and Communications Executive to join our team at W Florence. In this role, you will take ownership of a wide range of marketing and communication activities, ensuring the delivery of creative, high-impact activations that resonate with our brand. With a proactive approach and meticulous attention to detail, you will oversee a variety of tasks, from crafting compelling content to managing event activations and fostering brand partnerships.

Key responsibilities:

Develop and execute marketing strategies and communication plans that reflect the brand’s identity and vision.
Curate and manage creative content for online and offline platforms, ensuring consistency and alignment with luxury hospitality standards.
Collaborate closely with internal teams and external partners to coordinate events that enhance guest experiences and elevate brand visibility.
Maintain an unwavering focus on details, deadlines, and quality in a fast-paced, high-pressure environment.
Manage social media platforms and analyzing trends to enhance engagement and strategy.
Act as a brand ambassador at all times, showcasing impeccable communication skills in both English and Italian to engage diverse audiences.

What We’re Looking For

Visionary thinking by finding creative solutions, while taking ownership for all duties and tasks assigned.
Ability to multitask, handle tight deadlines, and work under pressure in a fast-paced environment.
Excellent organization and time management skills, strong attention to detail.
A proactive, self-motivated, solution-oriented, and creative professional who can work autonomously and within collaborative environments.
Computer literacy, with a mastery of Microsoft Office and Adobe Creative Suite.
Bachelor’s degree in Marketing, Business, Public Relations, Communications, or a related field.
Minimum of 1 years of experience in Marketing.
Impeccable verbal and written communication skills, with fluency in Italian and English.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Job Details

Job title: Brand & Marketing Executive
Position Type: Full Time
Job ID: 24216600
Career area: Sales & Marketing
Location(s): W Florence
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