Cluster Director of Marketing - Johannesburg Marriott Hotel Melrose Arch
Johannesburg Marriott Hotel Melrose ArchJOB SUMMARY
Develops and implements marketing strategies and related projects associated with the property’s revenue and marketing objectives, including but not limited to digital field marketing, social media, press and media and hotel websites.
Partners with the Director of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
Updates hotel web page content as needed to ensure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow of graphic design work to verify all in-house marketing messages/materials are on-strategy and within budget.
CANDIDATE PROFILE
Education and Experience
2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Conducting Marketing Activities to Achieve Departmental Goals
Implements regular tracking of initiatives to determine results.
Updates hotel web page content as needed to insure up-to-date accuracy.
Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).
Developing and Implementing Marketing Strategies
Liaises with key operators of each department to determine goals and marketing needs.
Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.
Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.
Coordinates and implements Strategic Alliance partner marketing program elements.
Maximizing Revenue
Develops, plans, and executes programs as necessary to achieve stated revenue goals.
Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.
Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.
Managing and Conducting Human Resources Activities
Interviews, selects and trains employees.
Directs the work of employees.
Sets and adjusts employees' rates of pay and hours of work.
Handles employee complaints and executes disciplinary action as needed.
Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.
Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.