Cluster Marketing Manager
Sheraton Melbourne Hotel
JOB SUMMARY
CANDIDATE PROFILE
Education and Experience
• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
• 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Conducting Marketing Activities to Achieve Departmental Goals
• Implements regular tracking of initiatives to determine results.
• Updates hotel web page content as needed to insure up-to-date accuracy.
• Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).
Developing and Implementing Marketing Strategies
• Liaises with key operators of each department to determine goals and marketing needs.
• Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.
• Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.
• Coordinates and implements Strategic Alliance partner marketing program elements.
Maximizing Revenue
• Develops, plans, and executes programs as necessary to achieve stated revenue goals.
• Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.
• Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.
Managing and Conducting Human Resources Activities
• Interviews, selects and trains employees.
• Directs the work of employees.
• Sets and adjusts employees' rates of pay and hours of work.
• Handles employee complaints and executes disciplinary action as needed.
• Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.
• Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
When you join the Sheraton family, you become a member of its global community. We’ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you’re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be ‘The World’s Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.