FLEX Senior Manager, App Digital Product Intelligence
Marriott International HQhe FLEX Senior Manager, Digital Product Intelligence supports a team dedicated to delivering actionable insights that drive business growth and elevate customer experiences across Marriott’s global digital platforms, including mobile apps, marriott.com, brand sites, hotel websites, and onsite touchpoints (e.g., mobile key, in-room television, chat). This role focuses on optimizing e-commerce conversion funnels and improving digital experiences, products, and features through testing and continuous improvement across the entire customer journey—from inspiration through the guest experience. The ideal candidate is a quick learner who is resourceful and eager to make an impact, with strong ownership and the ability to thrive independently in a fast-paced environment, managing evolving challenges, ambiguity, and minimal supervision effectively. You thrive on collaboration, skillfully bridging business requirements with the necessary insights and analytics to help the business achieve its goals.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited college or university in Computer Science, Information Technology, Engineering, Operations Research, Business, Math, or other quantitative discipline
- 5+ years of digital, product, or e-commerce experience demonstrating career growth and a pattern of exceptional performance
- Hands-on experience with digital analytics tools, including Adobe Analytics, Google Analytics, Mixpanel, and others, demonstrating an understanding of digital data analysis and its practical applications
- Proficiency in SQL, with the ability to design and optimize queries and manage datasets effectively
- Experience with Tableau, Looker, Power BI, or other similar data visualization and business intelligence tools
- Strong data analysis skills and experience, including querying and manipulation of large datasets, structuring analysis, synthesizing information from multiple sources, and applying statistical analysis techniques
- Excellent project management and communication skills, especially in managing processes and delivering technical analysis across diverse stakeholders
Education and Experience Preferred
- People management experience
- Knowledge of Python, R, SAS, or other statistical modeling tools
- Experience designing and analyzing marketing or digital experimentation (A/B or MVT)
- Understanding of statistical methods with regards to study design and analysis
CORE WORK ACTIVITIES
- Develops a consultative relationship with key business decision-makers, including product managers, to influence the creation of new product features and make data-driven recommendations
- Partners with product and analytics implementation teams to ensure relevant data capture; collaborates with data engineering teams to build appropriate datasets for streamlined analysis, automation, and reporting
- Supports the end-to-end process of big data exploration, including hypothesis creation, algorithm design, data cleansing, testing, insight generation, visualization, and actionable recommendations
- Conducts analysis and provides insights to drive growth and innovation, guiding product investments and roadmaps with a focus on boosting customer lifetime value, enhancing loyalty, optimizing conversion funnels, improving the customer experience, and achieving key business outcomes
- Delivers value by integrating and analyzing various data types, including click-stream, transactional, attitudinal, operational, marketing, loyalty membership, and user engagement data, to provide comprehensive insights into digital product performance and user behavior
- Utilizes advanced analytics tools to uncover opportunities across our e-commerce sites and apps, analyzes underlying drivers, and develops hypotheses that guide actionable planning in collaboration with partners
- Translates complex data into compelling narratives that drive decision-making, using persuasive storytelling skills to clearly communicate insights and influence key stakeholders
- Demonstrates exceptional problem-solving, strategic thinking, and analytical skills, leveraging data-driven insights to drive change, tackle challenges, inspire adoption, and identify opportunities in alignment with broader business objectives
- Demonstrates strong judgment in uncertain situations, knowing when to dig deeper into analysis while balancing quick decisions with data-driven insights
- Analyzes customer needs and behaviors, with a continual curiosity to uncover new trends and insights in digital travel products, aiming to enhance user satisfaction and drive innovative solutions
- Serves as a trusted partner by deepening our understanding of customers, products, and business operations through data-driven insights that guide digital strategy, initiatives, and decision-making
- Works on projects that cross multiple digital product domains and has the ability to generate holistic insights
- Supports additional projects and provides team support as necessary
The pay range for this position is $48.70 to $74.95 per hour.
Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.
FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
The application deadline for this position is 62 days after the date of this posting, November 1, 2024.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.