Multi-Property Director of Marketing

START YOUR JOURNEY WITH US

JW Marriott Marquis Hotel Dubai welcomes you to the heart of the city's lively downtown district with modern luxury and award-winning service. Soaring above Sheikh Zayed Road, our bustling and dynamic 5-star hotel is one of the tallest in the world, consisting of two towers with 1608 rooms and boasts awe-inspiring views of the water and Dubai cityscape. Enjoy a swim in the outdoor pool or a workout in the fitness center before easing tired muscles with a massage at Saray Spa. Sample the flavors of the world at our 10 restaurants and lounges, which offer Japanese, Italian, Indian and Thai cuisine. For those planning an event in downtown Dubai, UAE our hotel offers 80,000 square feet of adaptable space, including a striking ballroom and outdoor venues. Explore, Dubai Mall, Burj Khalifa and Dubai Opera which are all minutes away.

LOVE WHAT YOU DO EVEN MORE

At JW Marriott®, treating guests exceptionally starts with the way we treat our associates. Because we believe it takes people who genuinely love what they do to create a truly extraordinary experience. 

Here at JW Marriott Marquis Dubai, we are looking for talented individuals, to join our amazing family and in return we are able to offer you the following: 

• An amazing career opportunity to not just work with us but open opportunities worldwide with our extensive portfolio of hotels. 
• Learning opportunities with some of the best professionals the region has to offer.
• We aim to promote our associates within as soon as the opportunity arises, so we hope to see you progress your career in line with our training and promotion schedule. 
• A competitive salary with excellent benefits which include accommodation, meals on duty, Transportation, and:
  • World class training and development, including leadership development.
  • Recognition programs.
  • Discounted accommodation in over 8,000 hotels all over the world. Yes, 8,000!
  • Discounted food & drink in all our restaurants and bars.
  • Discounts for your friends and family.
  • Unlimited career opportunities (Internationally and locally)
  • Medical and Life insurance
• Amazing support to ensure you have all the tools you require to complete your day-to-day tasks. 

OUR EXPECTATIONS FROM THE ROLE:

The Director conceptualizes, creates, implements and manages all major and mid-size direct marketing appeal campaigns across the Hotel’s.
This role is responsible for developing strategy, content, and creative with a consistent look and messaging across various channels whilst staying within the S&M budget.
Identify and develop revenue growth strategies for the hotels through direct marketing efforts, including mail, email, web, social media, and new media channels.
Manage the direct marketing and communication plan, including: Idea conception, creating content, design and execution for all mail, email, web, social media appeals in conjunction with the Social Media team and Graphic designer
Manage external vendor relationships and negotiate work contracts and fees, ensuring deadlines and quality work product is met Build and recommend to leadership a comprehensive and strategic solicitation calendar and marketing plan including mail, email, and social media appeals.
Ensures the hotels are correctly positioned and all marketing communications are communicated in a timely manner to the appropriate target market maximizing revenue during need times and conforms to Marriott brand guidelines and brand voice. Responsible for leading the Hotels Marketing & E-commerce strategy along with compiling the yearly PR, E-commerce & marketing plan in conjunction with the DOSM.
Develop a good working relationship with tourism bureaus, media, and community leaders.

CORE WORK ACTIVITIES

• The following are specific responsibilities and contributions critical to the successful performance of the position: 
• In conjunction with DOSM set goals, provide metrics, analyze, and evaluate annual marketing and PR plan in order to help meet growth goals in Rooms, F&B and Spa
• Provide feedback and help direct the development of collateral , signage and all relevant marketing materials
• Lead and strategize special campaigns with a focus on social media and emerging technologies
• Stay abreast of best practices and industry trends by attending educational events ie DTCM
• Recruitment and selection of new members of the marketing team.
• Ensuring staffing levels are maintained in order to complete all aspects of the company’s marketing strategy.
• Carrying out competitor analysis to ensure the company’s marketing strategy is competing effectively (need more focus on this)
• Tracking and reporting on all marketing activities to the Director of Sales and Marketing.ie website and email marketing campaigns with applied ROI
• Activates and supervises all photoshoots on property to ensure brand image is protected
• Working closely with other heads of departments and senior directors on company projects
• Making sure that brand guidelines are adhered to in all marketing activities across the Hotels and that a consistent marketing message is communicated across all mediums
• Representing the company at industry events and conferences when appropriate
• Understanding and meeting the needs of key stakeholders and developing specific goals and plans to prioritize, organize, and accomplish these goals
• Working with and directing the team to gather the information necessary to manage projects, achieve goals, and resolve problems.
• Managing the team performance through regular 121, LPP and PDP process
• Informing and/or updating the executives, the peers and the subordinates on relevant market information in a timely manner
• Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Collaborating with Intra-Organizational Resources ie Cluster and Regional team to Manage Projects, Achieve Goals, and Solve Problems to build awareness and increase exposure for the hotel and restaurants.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Maintains website content and updates website with new promotions in order to generate additional revenue.
• Directs all creative print fulfillment; ensures corporate branding standards and legal compliances are met, and incorporated into collateral. .
• Develops ad layouts, creates copy, selects photography and provides creative expertise for local/regional ads.
• Identify and develop growth strategies for revenue through direct marketing efforts, including mail, email, web, social media, and new media channels.
• Manage the direct marketing and communication plan, including: Idea conception, creating content, design and execution for all mail, email, web, social media appeals
• Manage external vendor relationships and negotiate work contracts and fees, ensuring deadlines and quality work product is met
• Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.
• Carrying out competitor analysis to ensure the company’s marketing strategy is competing effectively
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.