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Account Manager, Field Marketing

Brazil Office
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JOB SUMMARY

The Account Manager is responsible for managing and maintaining on-going relationships with properties and owners and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Field Marketing needs. Designs customized annual marketing, and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals. Responsible for creating a comprehensive marketing strategy that aligns with the hotels’ goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve digital goals. Identifies incremental marketing opportunities ranging from partnerships, third-party cites, CVBs, etc. Expertly articulates campaign performance regularly to General Managers, Sales and Revenue Management leaders and Hotels’ Ownership groups.

 

CANDIDATE PROFILE

Education and Experience

  • College (University) degree required in marketing, hospitality management, or related field 
  • Postgraduate or master’s degree in marketing or equivalent preferred
  • 2+ years of experience in equivalent position 
  • 1+ years managerial experience preferred, leading a team or a project 
  • Travel industry, hotel property experience, Field Marketing experience, or related, preferred 
  • Fluency of English and Spanish required- Portuguese a plus. Excellent verbal communication and writing skills 
  • Leadership qualities are a must (self-starter)
  • Must be a team player and collaborate well with multiple stakeholders
  • Excellent technical and project management skills; ability to handle many diverse projects simultaneously
  • Attention to detail, critical-thinker and problem-solver
  • Creative, energetic, takes initiative
  • Able to effectively work independently or, at times, as part of a team
  • Excellent interpersonal and presentations skills
  • Ability to identify and track relevant community KPIs
  • Ability to balance the interests and demands of multiple stakeholders

 

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position:

  • Serves as the primary point of contact for a collection of hotels for Field needs.
  • Designs customized annual marketing, and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.
  • Communicates with property to get input throughout planning process.
  • Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
  • Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.
  • Understands global brand and marketing strategies and their application to the Latin American markets and its consumers.
  • Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.
  • Provides marketing budget guidance to property leadership.
  • Works with COEs, KEs and other MI teams to execute key marketing and digital activities.
  • Manages coordinators and any other Field support personnel, as assigned and ensure quality of work.
  • Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
  • Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
  • Updates plans as needed based on performance.
  • Educates hotel and regional leadership about strategy, best practices, and policies/procedures to uphold adherence to and adoption of regional guidance.
  • Educates GMs/owners on marketing and digital topics and trends.
  • Identifies opportunities for expanding services for a given property; shares value of expanded services with property leadership; includes ROI analyses for services and campaigns.
  • Responds to ad-hoc requests.

 

 

MANAGEMENT COMPETENCIES

 

Managing Responsibilities with Stakeholders

  • Develops and maintains effective relationships with both internal and external stakeholders across the organization.  Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives.
  • Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback.  Engages leadership to develop and execute action plans to address gaps.

 

Managing Work, Projects, and Policies 

  • Coordinates and implements work and projects as assigned.
  • Complies with Federal and State laws applying to procedures.
  • Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Analyzes information and evaluates results to choose the best solution and solve problems.
  • Manages the flow of questions and directs questions.

 

Supporting Operations

  • Works with team to put sustainable work processes and systems in place that support the execution of the strategy.
  • Establishes and maintains complete and up-to-date information to ensure accurate reporting.
  • Represents team in resolving situations.
  • Maintains and manages inventory and service operations.

 

Leadership
  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

 
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

 

Building Relationships
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

 
Generating Talent and Organizational Capability 
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

 
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

 

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.