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Senior Manager - Public Relations

Mexico Regional Office
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JOB SUMMARY

The Sr. Manager, Consumer PR, Luxury Brands, CALA, plays a key role on the CALA Continent Comms & PR team independently developing and executing CALA Consumer PR strategy for the CALA luxury portfolio and brands across key media markets in the region. With a strong focus on MI Luxury Group brands, the role ensures strategic press coverage to drive priority initiatives, such as portfolio awareness and brand differentiation, destination PR, and top line revenue. The Sr. Manager, Consumer PR, Luxury Brands, CALA liaises closely with the global luxury PR teams, as well as the CALA Brand marketing, partnership and loyalty teams and the CALA PR COE. The role also oversees a dedicated agency resource. Key responsibilities include providing proactive and strategic PR guidance, independently writing and reviewing a wide range of PR materials, including press releases, messaging briefs, and newsletters, as well as managing brand appropriate media and influencer relations, and PR event coordination. The position reports to the Vice President, Comms & PR, CALA and is based in Mexico.

 

 

CANDIDATE PROFILE 

 

Education and Experience 

  • 4-year university degree from an accredited university in public relations, communications or journalism required
  • 5+ years of communications, media relations and/or related field experience required; PR agency or campaign communications experience preferred; travel or hospitality experience a plus
  • Excellent English and Spanish language and written skills required. Writing and proofreading is a key part of this role.
  • Knowledge of brand public relations in the luxury space with experience in agency management, media relations, press writing, events and speech writing.
  • Understanding of influencer PR, both paid and earned.
  • Strong execution skills and organizational capabilities.
  • Strategic and creative thinker with the ability to take the lead and drive campaigns; ability to identify and execute new ideas.
  • Process oriented, well-organized, and capable of working quickly and simultaneously handling several projects; agility to adjust priorities and ability to balance interests of multiple stakeholders.
  • A team player who works well with others and contributed to the team’s success.

 

 

CORE WORK ACTIVITIES 

 

MILUX Portfolio and Brand PR (80%)

  • Independently propose MI Luxury Group portfolio and brand PR strategy for CALA and develop plans to drive brand recognition, differentiation, creating a positive perception of luxury brands in region
  • Liaise with global luxury brand PR teams and their agencies as well as CALA brand and loyalty teams and PR agencies to align on strategy and results
  • Responsible for developing and writing, editing and reviewing CALA luxury brand press releases, adapting global releases, developing and reviewing pitches; proof hotel opening releases from a brand lens
  • Play a key role in planning, implementing and execution/pull-through of luxury brand initiatives and events in region; direct dedicated agency resource for execution
  • Support PR COE with luxury openings, especially CALA Halo openings, giving guidance
  • Develop press/news/story angles for each brand (writing, editing, approval & distribution)
  • Quality review and proof reading of PR materials to ensure that brand messaging is adequate
  • Build & strengthen relationships with regional, local/national & US media outlets, travel writers & trade press to ensure positive exposure 
  • Brand pitching support
  • Provide strategic guidance for internal and external executive comms, including presentations, executive remarks and thought leadership pieces
  • Guide agencies on FAM trips, developing programs, securing attendees, planning itineraries, hosting onsite; host FAM as a MI CALA representative 
  • Coordinate media and influencer stays, maintaining and building brand-appropriate relationships
  • Oversee luxury brand PR reporting – liaise with CALA analytics agency and the global brand teams to ensure inclusion of relevant CALA results

 

 

Marriott Bonvoy and Partnership PR for Luxury (20%)

  • Engage closely with CALA Loyalty and Partnerships teams, as well as Sr Manager, Consumer PR, Non-Luxury Brands on loyalty and partnership strategy, supporting ideation and execution with PR
  • Independently develop luxury PR angles and approach for impactful coverage

 

 

MANAGEMENT COMPETENCIES

 

Leadership
  • Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.
  • Problem Solving and Decision Making - Models and sets expectations for solving problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Focuses in accomplishing work objectives.
  • Planning and Organizing  - Gathers information and resources required to set a plan of action for self, and/or others; prioritizes and arranges work requirements self, and/or others to accomplish goals and ensure work is completed.
Building Relationships
  • Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
  • Stakeholder Relationships - Develops and sustains relationships based on an understanding of stakeholder needs and actions consistent with the company’s service standards.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self, and/or others.
  • Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Creative Oral Expression and Comprehension - The ability to listen to and understand information and ideas, and to communicate them with unusual, clever, or novel speech so that others will understand them.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.