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Assistant Marketing Manager

Le Royal Méridien Abu Dhabi

Key Responsibilities: Marketing Strategy & Planning

  • Assist in developing annual marketing plans and promotional calendars.
  • Support brand positioning by ensuring all marketing activities align with hotel and brand guidelines.
  • Conduct market research to identify trends, competitor activities, and growth opportunities.
Digital Marketing
  • Manage and update the hotel’s website content, offers, and landing pages.
  • Coordinate SEO/SEM, Google Ads, and digital campaigns with agencies or internal teams.
  • Oversee email marketing newsletters, guest engagement campaigns, and database segmentation.
  • Monitor online presence across booking platforms, brand portals, and social channels.
Social Media & Content Creation
  • Plan and manage social media content calendars.
  • Create or coordinate high-quality photos, videos, and written content for social platforms.
  • Track engagement, impressions, and social KPIs to optimize performance.
  • Work with influencers, creators, and photographers to enhance brand reach.
Brand & Public Relations
  • Ensure consistency in all hotel marketing materials, signage, brochures, and collateral.
  • Support PR initiatives, press releases, and media hosting.
  • Assist in organizing hotel events, photo shoots, and community relations activities.
Campaigns & Promotions
  • Coordinate marketing campaigns for rooms, restaurants, spa, and events.
  • Support partnerships with local businesses, tourism boards, and corporate clients.
  • Track campaign performance and provide monthly reports and insights.
Collaboration & Administration
  • Work closely with Sales, F&B, Revenue, and Operations to align marketing activities.
  • Manage budgets, invoices, and vendor documentation.
  • Maintain marketing assets, photo libraries, and digital archives.
Qualifications & Skills:
  • Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
  • 2–4 years of experience in marketing, ideally in hospitality or lifestyle brands.
  • Strong understanding of digital marketing, analytics, and social media trends.
  • Experience with Canva, Adobe Creative Suite, or similar design tools.
  • Excellent communication, writing, and creative thinking skills.
  • Strong organizational skills and the ability to manage multiple projects.

At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savour the destination. We provide authentic, chic and memorable service along with experiences that inspire guests to savour the good life. We’re looking for curious and creative people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create memorable experiences, we invite you to explore career opportunities with Le Méridien. In joining Le Méridien, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.