Cluster Social Media Content Creator
The Ritz-Carlton BakuRole summary
The Cluster Social Media Content Creator supports the digital presence and storytelling of two leading luxury hospitality brands, The Ritz-Carlton, Baku and JW Marriott Absheron Baku.
The role focuses on content creation, social media management, and digital campaign support, working closely with F&B, Spa, Events, and Operations teams to bring experiences to life across digital platforms.
This position operates within an international luxury hospitality environment and reports to the Cluster PR & Marketing Manager, with close coordination with the Cluster Director of Marketing.
Social media & content creation
• Manage day-to-day social media activity across relevant platforms (e.g. Instagram, Facebook, LinkedIn, and others as required)
• Create engaging visual and written content aligned with luxury brand standards
• Develop captions, stories, reels, short videos, and basic motion content
• Support content planning calendars for rooms, F&B, spa, events, and seasonal campaigns
Digital campaigns & promotions
• Support digital promotions for F&B outlets, spa experiences, events, and seasonal offers
• Assist with basic paid digital activities (Meta, search, display, OTA campaigns, etc.), under guidance
• Coordinate with internal teams to ensure timely launch and alignment of promotions
Content production & coordination
• Work with external photographers, videographers, and content vendors
• Coordinate content needs for campaigns and activations
• Ensure content reflects brand tone, visual identity, and guest experience standards
Performance & insights
• Monitor basic social media performance metrics
• Prepare simple reports and insights to support campaign optimization
• Track engagement trends and content performance
Collaboration
• Work closely with F&B, Spa, Events, and Operations teams to capture on-property moments
• Support Cluster PR & Marketing Manager in campaign execution
• Coordinate with Graphic & Content Production Executive on visuals and formats
Profile & requirements
• Experience in social media management and content creation (hospitality, lifestyle, F&B, or luxury brands is a strong advantage)
• Strong understanding of visual storytelling and digital trends
• Basic knowledge of digital advertising platforms is a plus
• Comfortable working with video, images, and creative tools
• Interest in hospitality, guest experience, and luxury brands
• Creative mindset, proactive attitude, and ability to work in a fast-paced environment
• Openness to learning and developing within an international corporate culture
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.
Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.