Coordinator, Consumer PR

JOB SUMMARY
The Coordinator, Consumer PR, CALA plays a key role in CALA Communications + PR, serving as day-to-day support for the Consumer PR team. Reporting to the Sr Manager, Consumer PR, the Coordinator will ensure diligent media follow up, respond to media requests, create press materials, oversee activity calendars, provide influencer and media support, and handle administrative tasks such as invoice processing and report submissions. This position will coordinate with cross-functional teams and external agencies to establish seamless information flow and sharing. Success in this role requires strong organizational skills, effective communication, and the ability to collaborate across departments to enhance the company's public presence. The role is based in Mexico City.
CANDIDATE PROFILE
Education and Experience
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2-year degree from an accredited university in communications, journalism or public relations
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2+ years communications-related experience in an agency/corporate/brand/hotel environment
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Strong written and verbal communication skills in English and Spanish
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Familiarity with popular consumer and industry relevant media outlets in the US and CALA
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Strong interpersonal and relationship-building skills
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High degree of integrity and confidentiality
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Strong organizational and planning skills
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Ability to work well under pressure
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Agility to effectively manage multiple tasks simultaneously and adjust priorities
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Proficiency in Microsoft Word, Outlook, PowerPoint, Excel; Canvas, Cision, Meltwater or any other monitoring service are a plus
CORE WORK ACTIVITIES
Consumer PR
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Develop media materials, including press releases, briefs, pitches and fact sheets
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Support development of PR angles and storytelling opportunities
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Support vetting inbound media and influencer requests
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Coordinate and/or proofread translations
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Respond to media requests and provide diligent follow-up
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Support execution of Consumer PR activations, press trips and media events, as needed
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Develop detailed briefings for influencers participating in campaigns, press trips, or brand activations.
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Support the hotel openings process in collaboration with the Hotel Openings Team, maintaining hotel opening trackers, drafting and reviewing openings releases and other PR materials, ensuring alignment with brand voice and messaging.
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Monitor, compile, and follow up on coverage with media and influencers in coordination with external PR agencies
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Review and provide feedback on social media content to ensure it aligns with PR objectives and brand guidelines.
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Support tracking and compiling coverage, activities, etc. for various reports
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Prepare and submit weekly PR reports to various stakeholders, including the weekly CALA update, weekly key media coverage summary
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Monitor, update, and review the public relations team’s monthly activity calendar.
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Maintain and update the CALA media contact list
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Stay up to date on media trends, emerging platforms and key journalists/influencers
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Manage invoice processing and payment follow-up for expenses related to press trips, influencer activations, and other PR initiatives.
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Maintain Consumer PR Teams channel, organized documentation, and contribute to the optimization of internal PR workflows.
Department Support
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Support completion of executive briefs in collaboration with Corporate Comms team
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Monitor the CALA Press Mailbox
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Create presentations for senior leaders, as needed
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Support coordination of PR team Meetings, as needed
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Review, process invoices; update invoice and budget trackers
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MANAGEMENT COMPETENCIES
Leadership
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Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
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Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
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Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
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Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
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Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
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Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
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Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
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Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
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Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
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Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
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Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
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Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
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Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
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Business Acumen - Understands and utilizes business information to manage everyday operations.
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Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
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Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
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Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
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Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
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Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
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Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
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Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
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Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
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Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
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Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
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Writing - Communicates effectively in writing as appropriate for the needs of the audience