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Coordinator, Public Relations Luxury CALA

Mexico Regional Office
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Position Title: Public Relations Coordinator, MILUX Date Created:  January 2024
Functional Job Family: Consumer Operations/Comms + PR MRP:  
Primary Job Family:       
Career Band:       
Reports to:  Director, Public Relations, Caribbean Department: PR Center Of Excellence

 

JOB SUMMARY

The Public Relations Coordinator, MILUX, is a key member of the PR Center of Excellence team, lending day-to-day support to the Marriott PR team across the region. This position supports and coordinates activities for public relations focused on the Marriott International luxury portfolio. Communications activities include drafting press releases, coordinating interviews, compiling media materials, facilitating, and vetting media and influencer requests, supporting PR events (outreach), compiling, tracking, and creating reports, create monthly media newsletter and organizing information. As an integral part of the Area Public Relations team in the region, the Coordinator liaises with Area PR Directors across CALA, Social Media and Account Management teams, as well as CALA and local hotel PR teams. The position is home-office based in Mexico City.

 

CANDIDATE PROFILE 

Education and Experience 

  • 2-year degree from an accredited university in communications, journalism or public relations
  • 2+ years’ communications-related experience in a corporate/brand/hotel environment
  • Strong written and verbal communication skills in English and Spanish
  • Familiarity with popular consumer and industry relevant media outlets Central America, Latin America and US
  • Strong interpersonal and relationship skills
  • High degree of integrity and confidentiality
  • Sound judgment and discretion
  • Strong organizational and planning skills
  • Ability to work well under pressure
  • Agility to effectively manage multiple tasks simultaneously and adjust priorities
  • Able to work independently as well as part of a team
  • Proficiency in Microsoft Word, Outlook, PowerPoint, Excel, and basic graphic design computer software

 

CORE WORK ACTIVITIES 

 

Public Relations

  • Develop media materials, including press releases, fact sheets, talking points and executive remarks
  • Proof media materials sent by properties, brands, and other stakeholders
  • Support execution of PR activations, press trips and media events, as needed
  • Support development strategy; identify and propose story angles to promote MILUX hotel portfolio
  • Support hotel pre-opening process
  • Maintain MILUX media contact list
  • Respond to media requests and support interview coordination
  • Support tracking and compiling coverage, activities, etc. for various reports
  • Manage and pull reports from agencies and platforms, as needed
  • Assist with compiling and editing multi-property responses to media leads
  • Support vetting inbound media and influencer requests
  • Support development of monthly media newsletters in the region
  • Support MILUX Area PR team, as needed

 

Department Support 

  • Compile and organize key information about properties, awards, etc.
  • Create presentations for MILUX PR team
  • Maintain MILUX PR MS Teams channels and Box file sharing
  • Support Area PR team with projects, as assigned by Director PR, Caribbean
  • Review, process invoices with Director PR, Caribbean approval; keep detailed invoice and budget trackers; monitor department travel budget

  • Develop and maintain PR work-in-progress calendar; upload to internal tools (eg Marketing – PR calendar – Newsletter – tracker)

     


 

 

 

MANAGEMENT COMPETENCIES 

Leadership
  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.   
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
  • Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability 
  • Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations.
  • Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
  • Sales Ability:  Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
  • Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
  • Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience

 

 

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