Dir-Market-eCommerce & Digital

JOB SUMMARY

Manages a team of Cluster eCommerce Managers (CEMs) and/or Managers of Marketing&eCommerce (MMEs) to maintain and grow individual hotels' business with effective eCommerce programs. Designs and develops cross-regional, cluster, and property internet-based marketing programs for hotels under management. Leads core cross-region eCommerce programs (e.g., eMedia, eAction Plan, Vendor Management etc.) in an effort to drive profitable results and processes for the Americas region. Partners with management to develop standards and communicate programs and results for stakeholders (e.g., property monthly reports, quarterly analysis, owner portfolio reporting). Tracks and evaluates effective utilization of appropriate eCommerce solutions. Maintains frequent, active engagement with Corporate eCommerce and Americas/Regional leadership to maintain alignment, pull-through, and 2-way communication about the status, performance, opportunities, and issues related to online programs and initiatives. Trains Managers of Marketing and eCommerce (MMEs) and/orCluster eCommerce Managers (CEMs) on new internet opportunities to ensure forward-looking strategies are in place for hotels.

CANDIDATE PROFILE 

Education and Experience 

• High School Diploma; 6 years' experience in the e-commerce, sales and marketing, management operations, or related professional area.

OR

• Bachelor's degree in Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the guest services, sales and marketing, management operations, or related professional area.

CORE WORK ACTIVITIES 

Managing the eCommerce Team and eCommerce Operations 

• Manages a team of Cluster eCommerce Managers (CEMs) and/or Managers of Marketing&eCommerce (MMEs) to maintain and grow individual hotels' business with effective eCommerce programs.

• Assists, consults and direct CEMs and/or MMEs and properties with eCommerce marketing channels and opportunities.

• Measures and tracks progress through eCommerce evaluation form and eAction plan.

• Works with Directors of Marketing&eCommerce, Managers of Marketing&eCommerce, Cluster Commerce Managers, Revenue Management, and Sales Leaders to position properties properly on-line.

• Manages the execution of corporate eCommerce initiatives, programs, and eTools.

• Develops new solutions for the field electronic business challenges.

• Directs the paid search strategy and keyword buys in collaboration with corporate strategies.

• Partners with Revenue Management and eChannel managers, as appropriate, to verify that hotels are effectively leverage key merchandising opportunities.

• Provides training and support for eTools, hotel websites, search engine optimization, paid search, eMedia etc. across the Americas.

Developing and Delivering eCommerce Marketing Programs and Initiatives 

• Designs and develops cross-regional, cluster, and property internet-based marketing programs for hotels under management.

• Works with leadership to identify new eCommerce tools and opportunities to be included in the strategic direction of the Americas.

• Leads core cross-region eCommerce programs (e.g., eMedia, eAction Plan, Vendor Management etc.) in an effort to drive profitable results and processes for the Americas region.

• Manages internet vendors/agencies in executing corporate and regional internet programs.

• Partners with management to develop standards and communicate programs and results for stakeholders (e.g., property monthly reports, quarterly analysis, owner portfolio reporting).

• Directs eChannels marketing and promotional opportunities for hotels with eChannels managers to drive need-time business.

• Assumes leadership role, as requested by Vice President of Marketing and eCommerce (VPME) and other leaders, on ad hoc e-marketing opportunities and special projects.

• Develops new eMarketing opportunities for group, catering and transient business as appropriate.

Tracking and Evaluating the Effectiveness eCommerce Solutions 

• Tracks and evaluates effective utilization of appropriate eCommerce solutions.

• Maintains frequent, active engagement with Corporate eCommerce and Americas/Regional leadership to maintain alignment, pull-through, and 2-way communication about the status, performance, opportunities, and issues related to online programs and initiatives.

• Partners with Sr. Manager of Reporting&Analysis to provide tracking, analysis, and reporting on the effectiveness of all e-programs (e.g., e-marketing promotions, e-mail, listings, links, banners).

• Identifies underperforming hotels, and develops and implements corrective eStrategies as appropriate.

• Partners with Sr. Manager of Reporting&Analysis&HQ Reporting&Analysis team to develop, improve and execute eCommerce reports at the hotel/Cluster/Region/Owner level.

• Monitors competitive on-line activity and technologies and provide reports.

• Maintains accurate and up-to-date project files and budget data and reports using project management system.

• Verifies that tracking data is in place for all programs.

• Trains Managers of Marketing and eCommerce (MMEs) and/or Cluster eCommerce Managers (CEMs) on new internet opportunities to ensure forward-looking strategies are in place for hotels.

Additional Responsibilities

• Serves as region-level point person for Marriott's eCommerce Strategy.

• Provides strategic direction and manages execution for Cross-Regional program initiatives.

• Develops shared service budget, and period results for units under management.

• Incorporates innovative eCommerce strategies into strategic efforts.

• Cultivates relationships with key owner groups and leads eCommerce components of owner meetings as necessary.

• Managing and Conducting Human Resources Activities

• Interviews, selects and trains employees.

• Appraises employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.

• Provides timely coaching and feedback.

• Rewards distinctions in performance.