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FLEX Senior Manager, Digital Content Strategy

Marriott International HQ
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JOB SUMMARY

The FLEX Senior Manager, Digital Content Strategy (Omnichannel Hotel Content) defines and applies content strategy through systems, structure, and governance to ensure hotel content meets stakeholder and guest needs— and is structured to power omnichannel experiences as well as AI driven tools, including large language models (LLMs) and other internal and external AI applications. This role blends elements of information architecture, content design, editorial strategy, and content operations to define what content is needed to drive goals, what already exists, and how that content should be structured to scale across web, app, email, and other channels.

Partnering closely with Product, UX, Operations, Product Catalog, and Engineering teams, this role builds omni-channel hotel content strategies by translating stakeholder goals into clear content requirements. The Senior Manager leads audits and gap analyses to evaluate existing content, determines whether content can be reused as-is or requires restructuring, and defines specifications and best practices for new content when gaps exist. Beyond identifying needs, this role is accountable for organizing content to enable reuse—through taxonomy, metadata, and governance—so it can be consistently authored, discovered, and activated across the ecosystem.

This role complements editorial and narrative content strategy by focusing on content foundations: structuring, categorizing, and governing hotel content so it can scale across creators (including LLMs), channels, and products while maintaining quality, consistency, and strategic intent.

 

CANDIDATE PROFILE 

Required Education and Experience  

·       Bachelor’s degree in a relevant field such as Digital Media, Information Science, Communications, Marketing, or related discipline, or equivalent practical experience.

·       5+ years’ experience in content strategy, content design, digital product content, or related roles, demonstrating progressive scope, ownership, and cross functional work.

·       Experience defining content requirements and structures to support reuse across multiple digital channels or platforms (e.g., web, app, email, or product ecosystems).

·       Experience with content audits and gap analyses.

·       Experience developing or influencing content models, taxonomies, tagging standards, or content governance frameworks.

·       Possess exceptional written and oral communication skills, can develop clear, concise and logically written guidelines.

·       Proven ability to collaborate with cross-functional teams in support of specific business priorities. 

·       Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements. 

·       Adaptable and energized by change; willingness to test new approaches and drive change. 

·       Willingness to take on and lead special initiatives and cross-functional projects as needed.

·       Thrives in a fast-paced, entrepreneurial environment. 

 

Preferred Experience

·       Experience developing omnichannel or multi-product content strategies at scale, particularly in large, complex organizations.

·       Familiarity with structured content systems such as headless CMS, or content services/APIs.

·       Experience working with or influencing AI assisted content creation or enrichment, including defining guardrails, quality standards, or human in the loop workflows.

·       Deep understanding of travel/hospitality trends and customer behavior.

·       Very strong follow-up, time management, business acumen, organizational and leadership skills.

 

Core Work Activities

 

Build Omni-Channel Hotel Content Strategies

·       Translate stakeholder, product, and channel needs into clear hotel content strategies that define what content is required to meet specific goals.

·       Lead content audits and gap analyses to assess existing content and identify opportunities for reuse, restructuring, or creation.

·       Define content specifications (formats, fields, metadata, quality standards) needed to support omnichannel activation.

·       Translate AI and LLM use cases into clear hotel content requirements, ensuring content is structured, complete, and fit for machine interpretation and generation.


 

Structure & Categorize Content for Reuse

·       Design and maintain hotel content taxonomies that support discoverability, reuse, and cross-channel activation & measurement.

·       Define and govern content tagging and metadata standards across systems.

·       Partner with UX, Catalog, Engineering, and Operations to evolve content models, including content types, authoring approaches (e.g., fragments), and reuse rules.

·       Provide content strategy input on platform and content migrations to ensure hotel content is correctly classified, structured, and governed for reuse across systems and channels.

·       Enable the use of AEM-based Narrative content in the Mobile App and other channels.


 

Identify Content Gaps & Scale Content Creation

·       Identify underutilized content that can be better structured or activated across channels.

·       Reconcile inconsistently used or duplicated content by defining standards and sources of truth.

·       Identify content gaps, inconsistencies, or ambiguities that limit AI accuracy or usefulness, and help define standards or source of truth guidance to improve AI generated hotel content outcomes.

·       Partner with Product, UX, and Product Catalog teams to expand Product Catalog fields and structures to support new content needs and use cases.


 

Define & Maintain Content Best Practices & Governance

·       Establish and maintain content best practices to ensure quality, consistency, and reuse across hotels, channels, and creators.

·       Partner with Catalog, AI/LLM initiatives and Content Operations to ensure governance standards are applied to both human- and AI-generated content.

·       Create documentation, guidance, and operating models that enable adoption at scale.

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. 

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave. 

Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually. 

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.