Marketing Manager

Marketing Manager

Own the scene as Marketing Manager at W Amsterdam where design, music and fashion connect to our guests and create extraordinary experiences in the city of canals.  

Get into the fun and transform your dreams into reality. Apply now and Deliver Whatever/Whenever to our guests, connect to the Extraordinary & Surround yourself with what’s new/next. 

Split across two unique buildings, a former Telephone Exchange building and a Bank, W Amsterdam is an intriguing design mix of heritage and contemporary where nights never end and the pulse is set high with a full calendar of exclusive W Happenings.  

A magnificent icon where our guests step inside the W Amsterdam and go straight to the top and check in at our rooftop W Lounge.  Experience the innovative design and luxury of our 238 stylish guestrooms, including 25 suites, three WOW suites and two lavish Extreme WOW Suites. 

Amsterdam Dance Event, WET deck series, Suite take-over, brand photoshoot, W Happenings, and a lot more exciting projects every year ! 

JOB DESCRIPTION: 

As a Marketing Manager, you will assist the Commercial Director and marketing team to ensure all plans and goals are completed according to standards and calendar. Fulfil required tasks to obtain maximum results in accordance with the hotel’s objectives and Marketing directions.  

Coordinates and maintain good rapport with all departments concerned. You will have the ability to work independently and as a team, a strong creative mindset and not afraid to think out of the box. Moreover, you have extensive knowledge of the hotel and its facilities, understands the market and its competitors (both locally and internationally). You demonstrate understanding of digital, social media platforms and a confident communication style. 

Main responsibilities: 

• Implementing the marketing plan, calendar and achieving overall marketing & digital goals 

• Being the W brand ambassador guiding the rest of the hotel team on brand standards and guidelines. Managing also the relationship with our W Ambassadors 

• Designing brand and hotel collaterals 

• Delivering W happenings with local partners on a monthly basis around our W brand passion points: mood board, creative storytelling, communication, event planning, promotions 

• Supporting the digital team in the management of our website content, optimization and tactics on a daily basis (W Amsterdam website, W Lounge website..) 

• Content and social media activity: influencers collaborations, paid campaigns 

• Assisting in hotel video shoot, photo shoot and any content campaign organized within the hotel 

• Coordination with our PR team and on delivering our quarterly PR campaigns and stories 

• General office administration and finance tracking 

 
Requirements: 

• 2-4 years’ experience in marketing, digital, communications in lifestyle, brand industries or hospitality 

• Fab communication skills, both verbal and written (English, Dutch is a plus) and presentation  

• Digital skills: In-design, CMS management, SEO, website background, word/excel/PowerPoint 

• Network of contacts and partners in Amsterdam  

Profile 

As "Talent" you represent the W lifestyle to our guests. You are the heart inside the brand - you bring it to life. We don't call W employees "Talent" for nothing. Creative. Exciting. Innovative. W Talent are naturally attracted to the Brand - they "get it"! W Talent are as unique as the brand itself, and cultivate the witty, whimsical, cool W environment. We push the envelope, raise the bar, and strive to be the best. 

If you are the right candidate, you are someone who enjoys a challenge. You thrive from working in a high pressure and high volume environment and can think and act quickly if need be. You are a team player and enjoy building relationships with colleagues as well as outside of the hotel. You generally have a work hard/play hard attitude to life and you enjoy having fun at work as well and able to show creativity, passion in what you do in any case. 

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