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Public Relations Coordinator

Mexico Regional Office
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JOB SUMMARY

The Public Relations Coordinator, PR Shared Services, is a key member of the PR Center of Excellence team, serving as a central hub for lending day-to-day support to PR Shared Services team. This position is a connector between the Directors/regions as well as with the above property CALA PR teams and PR agencies, ensuring information flow and sharing. Key responsibilities include the development of PR Wins, PR activity tracker, maintaining the press release pipeline, CALA talking points library, media and influencer data base, responding to media requests, drafting reginal press releases, compiling reports, processing/tracking invoices, payroll tracking (Operadora Marriott) and supporting PR event coordination, among others. This position reports to the Market Leader, Public Relations & Regional Services and partners with the Vice President, Communications, Public Relations & B2B/B2C Activations

The PR Coordinator is an integral hub for the entire PR team, liaising with key stakeholders both inside and outside the organization. The position is home-office based in Mexico City, Mexico.

 

CANDIDATE PROFILE 

Education and Experience 

  • 2-year degree from an accredited university in communications, journalism or public relations
  • 2+ years’ communications-related experience in a corporate/brand/hotel/PR agency environment
  • Strong written and verbal communication skills in English and Spanish
  • Familiarity with popular consumer and industry relevant media outlets in the US and CALA
  • Familiarity with hotel industry sector is a plus
  • Strong interpersonal and relationship skills
  • High degree of integrity and confidentiality
  • Sound judgment and discretion
  • Strong organizational and planning skills
  • Ability to work well under pressure
  • Agility to effectively manage multiple tasks simultaneously and adjust priorities
  • Able to work independently as well as part of a team
  • Proficiency in Microsoft Word, Outlook, PowerPoint, Excel

 

CORE WORK ACTIVITIES 

 

Public Relations

  • Develop media materials, including press releases, fact sheets, talking points and executive remarks
  • Maintain CALA press release pipeline
  • Maintain CALA Talking Point library, as well as CALA Executive bios; compile Executive briefs for interviews and panels
  • Maintain CALA media contact list
  • Respond to media requests and support interview coordination
  • Support ideation and execution of PR initiatives and activations
  • Compile weekly, monthly and quarterly updates for various CALA and global stakeholders (eg weekly Snapshots, CALA PR calendar)
  • Manage reports as needed
  • Track CALA hotel openings and assist with opening PR, incl press releases, liaising with global brand PR teams on approvals
  • Review and distribute monthly PR coverage report to internal stakeholders
  • Support strategy development; identify and propose story angles to promote CALA; research trends
  • Maintain quarterly strategy document with agency and accompanying Gantt chart
  • Coordinate translations
  • Support CALA Area PR team, as needed

 

Department Support 

  • Hub for CALA information requests by various stakeholders, such as media, global PR, brand teams, area teams
  • Represent PR on various internal calls (brand, loyalty, GCPA) to update wider team and collect information
  • Create presentations for Market Leader
  • Maintain CALA PR MS Teams channels and Box file sharing
  • Support Area PR team with projects, as assigned by Market Leader
  • Support Area PR team with flight bookings, expense reports, as needed
  • Support coordination of PR All Hands Meetings
  • Support tracking and compiling coverage, activities, information, etc. for various reports, trackers, and lists
  • Review, process invoices with Market leader approval; keep detailed invoice and budget trackers; monitor department travel budget
  • Track and process Operadora Marriott payroll with HR

 

 

MANAGEMENT COMPETENCIES 

Leadership
  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.   
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
  • Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability 
  • Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations.
  • Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
  • Sales Ability:  Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
  • Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
  • Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience

 

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.