Sales Manager
AC Hotel Denver RiNo Additional Information: This hotel is owned and operated by an independent franchisee, Lotus Hotels. The franchisee is a separate company and a separate employer from Marriott International, Inc. and its subsidiary companies (collectively, “Marriott”). The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, termination, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you apply for this position, Marriott will have no involvement in the selection process. Your application information will not be provided to or accessible by Marriott. If you accept a position at this hotel, you will be employed by a franchisee, not Marriott.
We are seeking a sophisticated, driven, and entrepreneurial Opening Sales Manager to lead the sales strategy and revenue generation efforts for a new AC Hotels by Marriott property. This role is instrumental in building awareness, securing key accounts, and driving pre-opening revenue in alignment with AC’s European-inspired, design-forward brand positioning. The ideal candidate thrives in a fast-paced pre-opening environment, understands the nuances of the Marriott sales platform, and has a strong network within the local corporate and group market.
Pre-Opening Sales Strategy
· Develop and execute a comprehensive pre-opening sales and marketing plan
· Identify and secure foundational corporate, negotiated, and group accounts prior to opening
· Conduct competitive analysis and market segmentation strategy
· Collaborate with Revenue Management to establish rate strategy and positioning
Business Development & Account Management
· Proactively prospect and close new business across corporate, group, SMERF, and local segments
· Build strong relationships with local businesses, chambers, CVB, and community influencers
· Utilize Marriott sales systems (CI/TY, GXP, MARSHA, etc.) effectively
· Maintain an active and organized sales pipeline
Brand Alignment & Positioning
· Position the hotel in alignment with AC’s core pillars: modern design, elevated beverage & tapas, and experiential guest service
· Partner with marketing to develop digital presence, social strategy, and promotional materials
· Assist in coordinating grand opening events and VIP preview stays
· Represent the hotel at networking and industry events
Revenue & Reporting
· Achieve pre-opening booking pace and ramp-up targets
· Prepare weekly sales activity reports and production tracking
· Contribute to annual budgeting and forecasting
· Monitor STR reports and competitive set performance
Qualifications
· 3+ years hotel sales experience (Marriott experience strongly preferred)
· New hotel opening experience highly desirable
· Proven success in corporate negotiated and group sales
· Strong understanding of Marriott sales platforms and brand standards
· Excellent negotiation, presentation, and networking skills
· Self-starter with the ability to build market share from the ground up
Core Competencies
· Entrepreneurial mindset
· Strong relationship builder
· Polished and professional presence
· Strategic thinker with strong closing skills
· Highly organized and results-driven
Compensation & Benefits
· Competitive base salary
· Performance-based incentive plan
· Pre-opening bonus opportunity
· Marriott travel discounts
· Comprehensive benefits package
Exempt - Annual Salary. $65K-$70K
The salary range for this position is $65,000 to $70,000 annually.
The application deadline for this position is 45 days after the date of this posting, February 19, 2026.
This company is an equal opportunity employer.
frnch1