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Social Media Manager

JW Marriott Hotel Jakarta
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JOB SUMMARY

 

The Social Media Manager is responsible for developing and executing the hotel’s social media strategy to strengthen brand positioning, increase engagement, and support commercial objectives across rooms, food & beverage, spa, weddings, and events. This position manages day-to-day social media activities, builds brand visibility through storytelling, and ensures alignment with overall marketing, digital, and sales strategies. The role works closely with Operations, F&B, Sales, Revenue, and Creative teams to deliver integrated campaigns that drive awareness, preference, and revenue.

 

CANDIDATE PROFILE 

 

Education and Experience

 

Required:

• 2-year degree from an accredited university in Marketing, Communications, Digital Media, Business Administration or related major and 4 years experience in social media, digital marketing, content marketing or related professional area; hospitality or agency experience preferred

OR

• 4-year bachelor’s degree in Marketing, Communications, Digital Media, Business Administration or related major; 2 years experience in social media, digital marketing or related professional area; hospitality or luxury brand experience preferred

 

CORE WORK ACTIVITIES

 

Social Media Strategy & Execution

• Develops and executes the hotel’s social media strategy aligned with commercial objectives

• Manages day-to-day content planning, publishing, and engagement across all social platforms

• Ensures brand voice, visual identity, and tone are consistent across channels

• Identifies trends, visual content opportunities, and platform innovations relevant to the Jakarta market

• Promotes and protects brand equity across digital channels

• Executes the annual social media plan in consultation with key leadership stakeholders

• Partners with Operations and F&B teams to execute campaigns that drive incremental revenue

• Monitors engagement and proactively manages online community interactions

• Tracks and analyzes performance metrics and provides optimization recommendations

 

ADDITIONAL RESPONSIBILITIES

• Maintains coordination with Digital and Commercial leaders

• Supports online reputation management across social platforms

• Ensures timely and brand-compliant content execution

 

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

 
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.