Spa and Recreation Manager

JOB SUMMARY

Responsible for managing and supervising all areas of the Department, including Spa, Fitness Center, Recreation, Pool, Beach Operations and related guest experiences. Coordinates the delivery of recreational activities, fitness programming, spa and salon treatments, group wellness experiences, and leisure activities. Directs and works with managers and associates to successfully execute all wellness operations while maximizing guest satisfaction, employee engagement, operational excellence, and financial performance.

CANDIDATE PROFILE 

Education and Experience

• 2-year degree in Hospitality, Business Administration, Recreation Management, Physical Education, Health Education, Wellness Management, or related major with 5 years of progressive experience.
• Bachelor’s degree in a related discipline with 3 years of progressive management experience.
• Minimum of 3 years of experience as a SPA therapist and 2 years as a SPA Manager or equivalent.

CORE WORK ACTIVITIES

CORE WORK ACTIVITIES

1. MANAGING SPA AND RECREATION OPERATIONS
• Direct all Spa, Salon, Fitness, Recreation, Activities, Pool, and Beach operations.
• Manage day-to-day operations and ensure facilities operate safely and efficiently.
• Oversee fitness centers, SPA treatment rooms, locker rooms, pools, and beaches.
• Ensure cleanliness, maintenance, and presentation standards are consistently achieved.
• Coordinate preventive maintenance and equipment replacement plans.
• Manage wellness technology, reservation platforms, and operational systems.
• Establish operational standards and service procedures.
• Conduct regular facility inspections and quality audits.
• Manage vendor relationships, including but not limited to watersports, wellness practitioners and retail suppliers.

2. ACTIVITIES PROGRAMMING AND GUEST EXPERIENCE
• Develop quarterly activities programs aligned with resort positioning.
• Create spa, fitness, recreation, and holistic wellness programs.
• Develop signature experiences and destination-specific offerings.
• Manage group activities for conferences, incentive groups, and weddings.
• Oversee children’s programs and family recreation activities.
• Coordinate team-building events, beach activities, fitness challenges, and wellness retreats.
• Monitor market trends and introduce innovative concepts.
• Ensure all experiences reflect luxury hospitality standards.

3. FINANCIAL MANAGEMENT
• Prepare annual operating and capital budgets.
• Manage revenues, expenses, payroll, and profitability.
• Monitor departmental financial performance monthly.
• Develop strategies to maximize revenues.
• Manage retail operations, including product selection and merchandising.
• Control inventory, purchasing, and cost management processes.
• Review financial reports and implement corrective actions.
• Drive ancillary revenues through memberships, packages, and promotions.

4. SALES AND MARKETING
• Partner with Sales and Marketing teams to drive recreational business.
• Develop seasonal campaigns and promotional activities.
• Ensure recreation offerings are represented in resort collateral.
• Develop recreational and team-building packages for leisure, group, and corporate markets.
• Oversee membership programs and loyalty initiatives.
• Support digital marketing, social media, and public relations activities.
• Evaluate new products and services to maintain competitiveness.

5. REVENUE MANAGEMENT
• Monitor utilization and treatment productivity.
• Develop pricing strategies and yield management initiatives.
• Analyze guest demand patterns and optimize scheduling.
• Maximize treatment room, fitness, and recreation capacity.
• Monitor retail conversion and upselling opportunities.
• Ensure payroll productivity standards are achieved.

6. ENSURING EXCEPTIONAL CUSTOMER SERVICE
• Lead by example as a recreation and hospitality ambassador.
• Ensure personalized and engaging guest experiences.
• Review guest satisfaction surveys and online feedback.
• Resolve guest concerns promptly and professionally.
• Implement service recovery and continuous improvement plans.
• Establish measurable guest satisfaction goals.
• Maintain luxury service standards across all SPA and recreation areas

7. HUMAN RESOURCES MANAGEMENT
• Recruit, interview, and hire qualified associates.
• Lead onboarding, orientation, and skills training programs.
• Develop succession plans and career pathways.
• Coach managers and supervisors to achieve business objectives.
• Conduct performance reviews and talent assessments.
• Foster teamwork, inclusion, and employee engagement.
• Drive retention and recognition initiatives.
• Maintain compliance with labor standards and policies.

8. SAFETY, COMPLIANCE AND RISK MANAGEMENT
• Ensure compliance with health, safety, and sanitation regulations.
• Oversee pool and beach safety procedures.
• Maintain wellness licensing and certification requirements.
• Conduct emergency preparedness and response training.
• Manage incident reporting and risk mitigation programs.
• Ensure compliance with company and brand standards.