Skip to main content
My Job Page
Globe Icon An icon representing a globe

Field Marketing Manager - Based in HCMC

Sheraton Saigon Grand Opera Hotel
Apply Now
Back to Search

JOB SUMMARY

Marriott International is seeking a Field Marketing Manager to join the newly established Field Marketing Services function for Vietnam.  This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company.

The Field Marketing Manager supports hotels in generating profitable revenue to increase RevPAR, market share, and brand awareness by fully leveraging marketing programs at the property and market level, and by ensuring that marketing efforts are effectively directed to the consumer.  The Field Marketing Manager will support each hotel’s Marketing leader’s efforts to understand and apply consumer insights into hotel marketing plans and deliverables, confirm that marketing activities are aligned with the hotel’s business plan and need times, maximize the efficiency of hotel marketing spend, and develop co-op campaigns.  This position will also closely support the Country Director of Marketing – Vietnam to ensure that the company vision is applied in Vietnam as well as to ensure that property programming is aligned with brand standards, and brand voice and fully utilizes all available tools and resources. 

Key accountability areas include:

(1) Support Country Director of Marketing – Vietnam implementing market-based strategic plans based on local need-time and demand generation opportunities by driving cluster area initiatives

(2) Support the Country Director of Marketing develop strong working relationships with business partners for attractive promotional, campaign tie-ups and events to build brand recognition in the market

(3) executing and ensuring pull-through of regional/Brand marketing programs, suggesting and deploying the right channels and platforms

(4) support hotel’s marcoms, providing communications guidance to property teams, including overall marketing strategy, and other media activities

JOB SPECIFIC TASKS

  • Overall Marketing Strategy - Development & Execution of Marketing Plan for the Area & Hotels 

Support CDOM in developing & executing overall strategic PR, Brand & Destination marketing plans for the Area as a whole

Provide overall marketing strategic guidance for participating hotels. Review and collaborate on marketing elements of hotel business plans. Understand and apply regional consumer insights into hotel business plans. Guide local property marketing spending to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence.

Develop and execute integrated marketing campaigns (e.g. print, radio, display ads, email, hotel website), using best practices and in alignment with Continent Brand Team and Area Digital counterpart for online initiatives.

Incorporate global brand marketing objectives into the hotel plans, when appropriate (i.e. brand voice, participation in any required global brand marketing activities). Ensure corporate, and/or regional/Area marketing programs are pulled through at the property level. Support deployment of new marketing and initiatives. 

Ensure and supervise the content quality of hotel sales promotional aids, tools, and merchandising items.

Work with CDOM & MDS (Marriott Digital Service) to recommend marketing channels and story angles for the Area.)

Support CDOM report of Area Marketing initiatives regularly. 

  • Loyalty Partnership 

Support the Country Director of Marketing on the activation of Marriott Bonvoy Moments and events to build brand recognition in the market. 

Support hotels with a loyalty strategy and local pull-through/activation of Marriott Bonvoy Moments and events.

Ensure all partnership marketing campaigns and event expenditures are negotiated to the best possible price and are cost effective for all hotels.

Monthly tracking, monitoring, and evaluating respective partnership campaign performance and conducting P&L analysis on all executed campaigns.

  • Drive F&B Marketing for the Area 

Support Country Director of Marketing and Area F&B Marketing Manager pull through all F&B marketing plans and activations. 

  • Additional Key Contributions 

Build and maintain close relationships with other continent-based marketing professionals.

Prepare briefs and liaise with agencies on above property marketing projects and campaigns 

Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements

Source and negotiate influencer collaborations in support of the above property marketing initiatives 

Assist with the negotiation of regional and cluster media buys with key publications and media agencies

Assist in the development of event activations and project management from the outset through to activation, including venue, supplier, and partner liaison, run sheets, and management of invitations and RSVPs

Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable 

Complete Measurement/Reporting: 

Maintain accurate and up-to-date area marketing initiative, tracking, and budget data/reports using a project management system.

Measure and report the success of area /property marketing performance to stakeholders using relevant tools.

Apply insights to future marketing activities.

MANAGEMENT COMPETENCIES 

Leadership
  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
  • Communication - Conveys information and ideas to others convincingly and engagingly through a variety of methods.
  • Problem-solving and Decision-making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to conclude, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates; focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.
Building Relationships
  • Coworker Relationships - Interact with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve the performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension – Understands written sentences and paragraphs in work-related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

 
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.