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FLEX Director - Digital Experiments - Conversion Rate Optimization

Marriott International HQ
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This is a temporary position. 
 

The Director of Digital Experimentation for Conversion Rate Optimization (CRO) is a strategic leader responsible for scaling a culture of continuous learning and data-driven decision-making across Marriott’s global digital ecosystem. This role is central to shaping how we leverage experimentation to uncover insights, optimize customer journeys, and deliver incremental growth in bookings and revenue.

 

The Director will partner closely with cross-functional teams to define, orchestrate, and elevate test strategies that drive measurable business impact. This includes guiding A/B and multivariate testing, merchandising effectiveness, personalization initiatives, and customer experience research—while serving as a thought leader on digital optimization across the enterprise specific to CRO efforts.

 

The Director effects change at operational, tactical, and strategic levels across Marriott’s digital organization; core responsibility include:

  1. Lead, inspire, and optimize a high-performing team of Marriott associates and consultants
  2. Influence decision-making by identifying friction and opportunity areas using a blend of qualitative and quantitative inputs
  3. Leverage Agile best practices to scale experimentation 
  4. Accelerate velocity of experimentation across squads by embedding best practices, enabling tools, and cross-functional playbooks
  5. Build systems of record for experimentation and data collection

 

CANDIDATE PROFILE

Education and Experience 

Required:

  • Undergraduate degree in Marketing, Business Administration, Hospitality Management, or related discipline or equivalent combination of education and experience 
  • 8+ years of relevant experience; 2+ years in digital optimization, experimentation, or product performance analytics
  • Hands-on expertise delivering initiatives in Agile or fast-paced digital environments
  • Proficiency with Atlassian tools (JIRA, Confluence)
  • Exceptional communication and leadership skills, with the ability to influence across technical and non-technical stakeholders
  • Advanced proficiency in Excel and PowerPoint, with experience crafting data-driven presentations

Preferred:

  • Hands-on expertise with experimentation platforms such as Adobe Target, Optimizely, or Maxymiser
  • Understanding of front-end development (HTML, CSS, JavaScript)
  • Track record of managing complex cross-functional initiatives from concept to implementation
  • High level of analytical and problem-solving capability to resolve ambiguous and complex challenges
  • Outstanding interpersonal skills and team leadership instincts in matrixed or enterprise environments

 

CORE WORK ACTIVITIES 

Be technical and detail oriented:

  • Maintain robust documentation of data sources, experimental variables and results
  • Translate enterprise goals into well-defined hypotheses and testable constructs
  • Diagnose and resolve implementation issues in collaboration with QA and engineering 
  • Monitor and mitigate cross-experiment interactions and code-level dependencies

Be creative and agile:

  • Apply Scrum or related frameworks to embed experimentation processes within Agile product workflows and optimize team velocity and test throughout
  • Create customer-driven stories based on results and illustrated with visualizations
  • Support strategic planning, quarterly PI planning, and continuous improvement across Digital Performance 
  • Develop repeatable heuristics, methods, tools and technologies that improve experiment accuracy, velocity, and robustness

Be a great leader of others:

  • Establish strong relationships across product, analytics, and engineering to break silos, accelerate innovation
  • Actively listen, prioritize, and respond to feedback from direct reports, colleagues and supervisors
  • Lead agile, cross-functional teams across of Product, UX, Analytics, QA, and IT
  • Partner with Product and Engineering leaders to prioritize and expedite the deployment of winning test experiences
  • Evangelize the power of experimentation through clear communication of impact and success stories

Be analytical and results-focused:

  • Act as a transformation agent within Digital Performance team
  • Collaborate with Analytics to deliver robust post-test analyses and recommendations
  • Partner with Analytics to forecast experiment traffic requirements, test duration, and expected outcomes
  • Ensure all experiments are designed to drive business outcomes and contribute to Marriott’s digital growth 

Managing and Conducting Human Resources Activities:

  • Promotes the fair and equitable treatment of employees
  • Facilitates regular, ongoing communication in department (e.g., staff meetings)
  • Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees

 

MANAGEMENT COMPETENCIES

Leadership  
  • Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
  
  • Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 
  
  • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
  
Managing Execution  
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  
  • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
  
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
  
Building Relationships  
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
  
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
  
Generating Talent and Organizational Capability   
  • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
  
Learning and Applying Professional Expertise  
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  
  • Technical Acumen - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges
  
  • Business Process and Analysis – Knowledge of multiple processes within sponsor department; ability to document key process flows, recognize processes for redesign, identify opportunities and translate business processes into information system’s needs.  Ability to define quality measures and evaluate performance against standards and to identify issues, risks and possible paths of resolution or mitigation strategies. 
  • IT Business Management – Ability to monitor and evaluate trends in technology, technology delivery mechanisms and IT organizational processes and tools.  This includes the ability to redefine processes, make recommendations, and perfect process governance frameworks. 
  
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  
  • Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  
  • Mathematical Reasoning  - The ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
  
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  
   

 

The pay range for this position is $56.58 to $91.83 per hour.

Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

The application deadline for this position is 35 days after the date of this posting, May 30, 2025.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.