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FLEX Senior Manager - Web Content Strategy

Marriott International HQ
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This is a temporary position. 
 

The Senior Manager, Web Content Strategy will manage the day-to-day implementation and governance of Marriott.com’s content strategy. This role will support the marriott.com Web Commerce Products team working across the organization to develop a unified voice for Marriott Bonvoy across various entry points of the site including the Homepage. Reporting to the Director, Lifestyle Web Products, this role will play a key role in driving the strategic content vision of Marriott’s upper funnel and core commerce products. Core responsibilities of this role include content strategy development, providing content and editorial guidance to product and content operations teams, content variant testing, content performance analysis and assisting with developing a governance strategy to facilitate a unified voice across global and regional variations of the website. 

 

CANDIDATE PROFILE 

Required Education and Experience  

  • Bachelor’s degree required in Marketing, Communications, Journalism, Public Relations, related discipline, or equivalent experience/certification.
  • 5+ years’ experience in content marketing, editorial, digital marketing, or related function demonstrating progressive career growth and pattern of exceptional performance. 
  • Previous experience developing content strategy or editorial guidelines for websites. 
  • Experience with SEO and its impact on digital content strategy.
  • Experience developing insights and content plans from data using tools such as Adobe Analytics.
  • Possess exceptional written and oral communication skills, can develop clear, concise and original content. 
  • Proven ability to collaborate with cross-functional teams in support of specific business priorities. 
  • Ability to solve problems quickly, think creatively, and satisfy speed-to-market requirements. 
  • Adaptable and energized by change; willingness to test new approaches and drive change. 

Preferred Experience 

  • Experience developing strategies at scale for multi-site or multi-channel digital products.
  • Deep understanding of travel/hospitality trends and customer behavior. 
  • Experience with Adobe Experience Manager a plus
  • Strong follow-up, time management, business acumen, organizational and leadership skills.

 

Core Work Activities

  • Liaise with UX, product, continent, brand, hotel website and marketing teams on driving the Web Commerce Product team’s content strategy vision.
  • Develop tactical content, strategy & best practices for various website sections, themes, page types, and components.
  • Support development & maintenance of playbooks for various scenarios, including new brands, travel categories, products, etc.
  • Develop and maintain an editorial calendar for homepage content updates as well as ongoing updates to other site sections.
  • Partner with SEO team to integrate SEO best practices into Web Products content strategy.
  • Test and analyze Web Products content performance and provide strategic recommendations based on findings.
  • Ideate and identify opportunities for new editorial and content treatments based on company priorities, global, local and regional needs as well as industry and competitive trends.
  • Utilize generative AI tools and provide oversight of GenAI content output to ensure tools are properly implemented and fact-checked
  • Partner with Digital Asset team to drive visual content strategy & documentation.
  • Conduct and manage content audits on Marriott and competitor website products.
  • Support Product teams with conveying content best practices and guidelines while partnering with UX team on the development, maintenance and documentation of content strategy governance.

 

 

MANAGEMENT COMPETENCIES 

Leadership
  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.
Building Relationships
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
  • Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
 
  • Persuasive Communication - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
 
 

 

The pay range for this position is $52.06 to $78.80 per hour.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.